20+ Entrepreneurship Lessons, Product-Naming Clarity, and How to Accelerate Revenue Growth

A newsletter for founders & friends (58th edition)

Mar 03, 2023

Hey 👋

Welcome to the 58th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus cool things we’re seeing in the future of work, going out to 3,300+ people each week.

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Top 3 Tweets

🥇 20+ Entrepreneurship Lessons

Click the tweet to read the thread

Jesse Pujji @jspujji

Starting a business can be painful. You feel lost 97% of the time - the ups and downs are gut-wrenching. I wish I had a cheat sheet of principles for my first startup. So I wrote one. Here are 20+ learnings about entrepreneurship I wish I knew sooner:

🥈 Product-Naming Clarity

Amanda Goetz @AmandaMGoetz

Naming a product? Clarity first….every time. Don’t make the shopper think about what the product actually does. You can turn up brand voice in supporting copy. Ex: Star dust No one knows if it’s a sleep aid or fairy magic.

🥉 How to Accelerate Revenue Growth

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Sam Blond @samdblond

1/ How to accelerate revenue growth at your early stage startup: I’ve worked with countless early stage startups through consulting (n = 15), angel investing (n = 25), and now as a VC (n = >100). It’s almost universal the primary bottleneck to revenue growth is demand gen.

Resources

Crowd favorite: people to follow in startups, and VCs
Female Founded VC Firms to check out by Ruffin Mitchener
A thread of amazing founders and what they’re building
A thread on the challenging times ahead for the tech ecosystem
How one company had 350% growth acceleration after growth stagnated
7 lessons a $3M bootstrapped founder would do differently
$5B SEO & growth SaaS marketer strategies

Future of Work Reads

What does work-life balance mean in a changed work world? (BBC)
Is the age of the empowered employee over? (Fast Company)
The No. 1 reason women say they would quit their jobs in 2023 (CNBC)
How Hybrid Work Is Changing Offices of the Future (WSJ)
Four Experts on Tech Hiring Talk About Where the Jobs Are (NYT)

The World of VITALIZE

Applications for the March cohort of VITALIZE Angels close March 9th
We launched another newsletter recently - Angel Insights
Beatriz Acevedo, the CEO of VITALIZE portfolio company Suma, is featured on Latinas in Tech
VITALIZE portfolio company MarginEdge is in IncMagazine's List of Fastest-Growing Mid-Atlantic Companies for 2023
Taylor Nieman, the CEO of VITALIZE portfolio company Toucan, is on the Founders to follow in 2023 (FF008)
VITALIZE portfolio company AllVoices’ CEO, Claire Schmidt, shared valuable insights and advice in her latest article on Forbes
Open jobs at VITALIZE portfolio companies

Written by Justin Gordon, Director of Marketing at VITALIZE, a venture capital firm and nearly 425+ member angel investing community for everyone investing in U.S.-based B2B software founders in the work revolution. Find us on Twitter, LinkedIn, and YouTube.

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