Lessons on Building Consumer Social Apps, Creating a Strong Team Culture, & the Content-Market Fit Questionnaire

A newsletter for founders & friends (52nd edition)

Jan 20, 2023

Hey 👋

Welcome to the 52nd edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus cool things we’re seeing in the future of work, going out to 3,300+ people each week.

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Top 3 Tweets

🥇 Lessons on Building Consumer Social Apps

Nikita Bier @nikitabier

After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way. For those embarking on this path, here's everything you need to know: TIME FOR A THREAD 👇

🥈 Creating a Strong Team Culture

Click on the tweet to read the thread

Rachel Soper Sanders @rachelssanders

In Jan 2022, we had no people process in place By Jan 2023, we transformed our team culture and performance Here is what we focused on as an early stage team of <15 people 👇

🥉 The Content-Market Fit Questionnaire

Camille Ricketts @camillericketts

For companies investing in content - I've found it valuable to think about "content-market fit" the way we do about "product-market fit." In case it's useful, here are 8 or so questions that I've used to tap into this.

Resources

2 essential keys in raising pre-seed (with a list of 50+ investors)
A list of the best women to follow in Tech, VC, and Startups
A 4-step strategy for brands to stand out in today's difficult market
Understanding strategy vs. tactics in marketing
Due diligence practices by various VCs and angels
Underrated helpful tools for early-stage startups
Tips on how to revamp your startup’s homepage
7 startup headline copywriting formulas
Latest benchmarks for VC funding

Future of Work Reads

The outlook for 2023 is uncertain, but here’s what we know about the global labour market (WEF)
Helping Gen Z Employees Find Their Place at Work (HBR)
Why Managing Talent Is Now (Finally) a Core Business Function (Time)
The pink tax isn’t just financial: Why women are leaving the workforce in droves (Fast Company)
We Revisited People Who Left Their Jobs Last Year. Are They (Still) Happy? (NYT)

The World of VITALIZE

Statusphere is looking to learn more about how other companies structure customer success comp plans to incentivize key retention metrics. The company is seed stage. Any thoughts are appreciated and you can reach out to Caroline on our team to learn more: caroline@vitalize.vc
Elevate K-12, a VITALIZE portfolio company, has been named one of the Most Transformational Growth Companies in Digital Learning And Workforce Skills in 2023
VITALIZE portfolio company Balloon has been included in Just Funded Media's list of the 101 Most Promising Collaboration Startups with Seed Funding in the United States
WeeCare, a VITALIZE portfolio company, has their new WeeSubsidy program featured on Early Learning Nation
Open jobs at VITALIZE portfolio companies

Written by Justin Gordon, Director of Marketing at VITALIZE, a venture capital firm and nearly 425+ member angel investing community for everyone investing in U.S.-based B2B software founders in the work revolution. Find us on Twitter, LinkedIn, and YouTube.

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