The Startup Validation Framework, the Importance of Existing Customers, and Year-End Reflections

A newsletter for founders & friends (45th edition)

Hey 👋

Welcome to the 45th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus cool things we’re seeing in the future of work, going out to 3,200+ people each week.

With Thanksgiving this week, we’re sending this edition out early. Hope you have a Happy Thanksgiving!

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Top 3 Tweets

🥇 The Startup Validation Framework

Karthik Sridharan @KarthikS2206

9 frameworks to validate startup ideas learnt over 5 years of bootstrapping three startups to millions in revenue 👇🏼

🥈 The Importance of Existing Customers

cathy gao 🙋🏻‍♀️ @cgao

25x That’s how much more expensive it is to acquire a new customer vs selling to an existing one My advice? If you’re a startup Build an invaluable customer service experience for your existing customer

🥉 Year-End Reflections

Elad Gil @eladgil

Good time of year to ask yourself - Who do I want to spend more time with next year? Which types of people do I enjoy and thrive and get good energy off of? How do I find more of them? Who do I want to spend less time with? What and who drains my energy?

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Resources

• Matt Ward’s 750+ climate tech investors database

• Keys to success from a first-time founder

• Crowdsourced fundraising strategies

• “Pre-seed” as defined by investors

• The tech stack of a successful one-person business

• How to overcome high churn

• Lessons on building a quality marketing website

• How to know your users as you grow your tech startup

• Increasing your team’s output with bounties

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Future of Work Reads

• The 4-day workweek shows us that working more doesn’t mean more success (Fast Company)

• ‘Quiet Quitting’ Gives Way To ‘Job Cuffing’ As Winter Approaches (Forbes)

• Six Tips To Keep Gen-Z From ‘Quiet Quitting’ (Forbes)

• Why Employee Recognition Is More Crucial Than Ever (Forbes)

• The best workplaces aren’t just hybrid, they’re flexible—here’s why (Fast Company)

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The World of VITALIZE

• Sign up for next week’s angel investing webinar we’re hosting with Wefunder!

• Join our SPV network to invest in top-performing startups

• CFO Kristyn Reed, of VITALIZE portfolio company MarginEdge, was featured in

  CFO Brew

• Groundfloor, a VITALIZE portfolio company, has announced their expansion to Oakland, California

• Open jobs at Vitalize portfolio companies

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Written by Justin Gordon, Director of Marketing at VITALIZE, a venture capital firm and nearly 425+ member angel investing community for everyone investing in U.S.-based B2B software founders in the work revolution. Find us on Twitter, LinkedIn, and YouTube.

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