Consumer Social Benchmarks, Reducing Churn, and Investor Update Essentials

A newsletter for founders & friends (59th edition)

Mar 10, 2023

Hey 👋

Welcome to the 59th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus cool things we’re seeing in the future of work, going out to 3,300+ people each week.

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Top 3 Tweets

🥇 Consumer Social Benchmarks

Click the tweet to read the thread

Bryan Kim @kirbyman01

How do you know if a social app will be a "hit?" Predicting what goes mainstream - and what stalls out - might seem random. But after years of leading growth @Snap & investing in consumer social at @a16z, I've found early signs of huge products 👇

🥈 Reducing Churn

Click the tweet to read the thread

Marie Ng 🦙 @threehourcoffee

The kind of graph you WANT to go down and to the right 📉🎉 Last few months been focusing less on adding big product features, and more on understanding and reducing churn... All the little tweaks have added up! 😅 (for our B2C SaaS)

🥉Investor Update Essentials

Sheel Mohnot @pitdesi

Frustrating to read an investor update & have no idea how the company is actually doing. I want to see: 1) revenue, burn, cash on hand 2) other KPI's / priorities (margin/cac etc) relative to previous periods & a score 3) successes (new logos)/failures (churn) 4) how we can help

Resources

The 3 Phases of Product-Led Growth by NFX
34 places to launch your startup
9 things to change for a successful exit
Mistakes and lessons after hitting $3M in ARR
10 precautions to consider on 3PL for brands
How to avoid “The Valuation Trap”

Future of Work Reads

What Will Make Hybrid Work Stick? (NYT)
5 ways to keep your company on track after demoralizing layoffs (Fast Company)
Full-time office work is ‘dead’: 3 labor experts weigh in on the future of remote work (CNBC)
Did Me Too change the workplace for Gen Z? (BBC)
These are some of the surprising benefits of a four day working week (WEF)

The World of VITALIZE

VITALIZE portfolio company Virtual Sapiens has recently launched their new Virtual Presence Training Certificate program for teams
Groundfloor, a VITALIZE portfolio company, is featured in Forbes
Gale Wilkinson, Managing Partner of VITALIZE, will be at SXSW this weekend
VITALIZE portfolio company Lunch is hiring a Software Development Engineer II in LA
- Please email Caroline to learn more - caroline@vitalize.vc
Open jobs at VITALIZE portfolio companies

Written by Justin Gordon, Director of Marketing at VITALIZE, a venture capital firm and nearly 425+ member angel investing community for everyone investing in U.S.-based B2B software founders in the work revolution. Find us on Twitter, LinkedIn, and YouTube.

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